Bet 365 are one of the leading bookmakers in the world and they are extremely popular when it comes to in-play betting. New customers can take advantage of some of the best odds around which are available upon joining while existing customers enjoy a massive choice of sports betting options and some of the best odds and ongoing promotions around.
Bet365 have been around since 2000 and offer a wide array of betting markets. A popular sportsbook is complemented by equally popular Poker and Bingo operations. Bet365 is renowned for its in-play coverage of a wide variety of sports.
Why join Bet365?
Bet365 continues to be an innovative market leader in most online betting fields. They were an frontrunner in the field of live in-play betting and this area continues to develop with advances in technology, meaning more reactive odds with every goal scored, red card shown or wicket taken.
History of Bet365
Bet365 were founded by the Coates family from Stoke-on-Trent with Peter Coates running a chain of high street betting shops the 1970s before transferring the role to his daughter. Susan Coates turned around the company’s fortunes and entered the online market in 2000. The company grew rapidly from that point onward and is now the area’s largest private sector employer.
In 2005 the shops were sold off and the company focused purely on its online concerns. It continued to grow and is now one of the largest bookmakers in the world, however it has remained loyal to its roots and continues to demonstrate this loyalty by supporting local concerns such as Stoke City Football Club where Peter Coates is the majority owner.Join Here