William Hill Ireland Free Bets

Bet €10 Get €40 in Free Bets

Basic Terms: 18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. gamblingtherapy.org 

William Hill Free Bets – A Trusted Giant in the World of Betting

There are very few names in the betting world that carry the same level of recognition and authority as William Hill. Even those who have never placed a bet in their lives are likely to have heard the name whispered in pubs, seen it emblazoned on high street shops, or noticed it during football matches as sponsors. It’s a brand that has been part of British sporting and betting culture for generations.

Founded back in 1934, William Hill has weathered everything the industry has thrown at it: changing regulations, the rise of online betting, fierce competition, and the constant demand from punters for more markets, better odds, and smarter features. Nearly ninety years on, they remain a titan of the industry, not only in the UK and Ireland but across the globe.

So, what makes William Hill such a dependable choice for new and experienced punters alike? In this comprehensive review, we’ll take a detailed look at their sportsbook, promotions, features, odds, and why their reputation continues to hold strong in a crowded marketplace.

The William Hill Welcome Bonus – Free Bets Worth €40

For many, the first question when sizing up a bookmaker is simple: what’s the welcome bonus? William Hill keeps things appealing yet straightforward. Right now, new customers can get €40 in free bets simply by signing up, depositing, and placing a first bet of €10 or more.

The offer works like this: once your first qualifying bet has settled, William Hill will credit you with 4 x €10 free bets. These can be used across selected sportsbook markets, giving you the flexibility to explore different options.

Basic terms are as follows: you must be a new customer aged 18 or over, use the promo code BB40 at registration, and ensure your qualifying bet meets the minimum odds of 1/2 (1.5). Free bets expire after 30 days, and as always, some payment method and country restrictions apply.

It’s not the most extravagant offer you’ll ever see, but it is refreshingly simple. You don’t need to jump through endless hoops, and the value of €40 in free bets provides a healthy starting point. It’s especially useful for those who like to spread their wagers across football, racing, and a few smaller sports without dipping deeper into their own pocket.

A Bookmaker With History and Prestige

When assessing any operator, heritage and reliability matter. William Hill has both in abundance. With roots stretching back to the inter-war years, they began life as a postal and telephone betting service before opening their first betting shops decades later. Over the years, the company became synonymous with high street betting, operating thousands of shops across the UK.

While many competitors struggled with the transition to digital, William Hill embraced online betting early. Their website and mobile apps have become benchmarks for user-friendly design in the industry, and they’ve successfully managed to blend old-school trust with modern technology.

This unique balance is one reason William Hill continues to attract customers from Ireland and beyond. Whether you’re a casual punter looking to place a quick flutter on the weekend’s football or a seasoned bettor working through daily racing cards, the name William Hill carries weight.

Sports Coverage – Football, Racing, and Beyond

One of the reasons William Hill remains such a dominant bookmaker is the sheer depth of their sportsbook. There really isn’t much you can’t find here.

Football naturally sits at the heart of the operation. Coverage includes everything from the Premier League, La Liga, Serie A, and Bundesliga, right down to lower divisions, women’s leagues, and youth competitions. A single Premier League fixture can feature hundreds of betting markets, ranging from match result and first goalscorer to more exotic bet builders involving corners, cards, and player stats.

Horse racing, however, is where William Hill’s tradition really shines. With a long association with the sport, their racing coverage is second to none. All Irish and UK meetings are available daily, complemented by major international races from France, the US, and Australia. Ante-post markets on the Grand National, Cheltenham Festival, and other marquee events are particularly strong, and punters benefit from Best Odds Guaranteed on UK and Irish racing – a promotion that ensures if the starting price is higher than the odds you originally took, you’ll be paid at the bigger price.

But the range doesn’t stop there. William Hill’s sportsbook spans more than 30 sports, including:

• Rugby union and rugby league with full Six Nations and World Cup coverage.
• Tennis, with live betting across ATP and WTA tours.
• Golf, including the majors and PGA/DP World Tours.
• Cricket, from Test matches and ODIs to franchise leagues like the IPL.
• Boxing and MMA, with strong coverage of UFC.
• American sports such as NFL, NBA, MLB, and NHL.
• Niche options like darts, snooker, handball, futsal, and even politics or entertainment specials.

In short, whatever you’re looking to bet on, William Hill probably covers it. It’s this kind of all-encompassing choice that makes them such an attractive option for those who only want to keep one betting account.

In-Play Betting and Live Streaming

Modern punters expect dynamic betting options, and William Hill delivers. Their in-play section is vast, covering football, tennis, cricket, basketball, eSports, and more. Odds update in real-time, and the layout makes it easy to follow events and place bets quickly.

Live streaming is another major plus. Registered customers with funds in their account can stream thousands of events every year, including horse racing, football, tennis, and greyhound racing. This combination of in-play betting and live streaming makes for an immersive experience, where you can follow the action and adjust your bets accordingly.

Website and Mobile App Experience

One of the great strengths of William Hill is their digital platform. The website is intuitive, with clear navigation, quick-loading pages, and a logical layout. Markets are easy to find, bet slips are clean and responsive, and everything feels designed to minimise faff.

The mobile app is equally impressive, available on both iOS and Android. It mirrors the functionality of the desktop site, allowing users to bet, stream, cash out, and access promotions on the go. For many, the app is now the main way they interact with William Hill, and it’s clear the company has invested heavily to make it one of the best in the business.

Odds and Value

Of course, all the bells and whistles in the world mean little if the odds aren’t competitive. Fortunately, William Hill holds its own against any of the top-tier bookmakers.

Football odds are consistently strong, with enhanced prices and odds boosts available daily on major markets. Racing punters benefit not only from Best Odds Guaranteed but also from special promotions tied to big meetings. Across other sports, prices tend to be competitive, ensuring you’re never short-changed when it comes to value.

For those keen to explore the wider market, you can compare these offers alongside other operators by visiting UK Free Bets, where you’ll find details of promotions across the industry.

Additional Features – Bet Builders, Cash Out, and More

William Hill has worked hard to keep up with the evolving demands of punters. Bet Builder tools allow you to combine multiple markets within a single event, creating personalised wagers. Cash Out and Partial Cash Out give you control over your bets, letting you lock in profits or cut losses before an event ends.

Daily odds boosts and regular promotions keep things fresh, while features like live scores, match statistics, and racing cards ensure you’re well informed before placing your bets. It’s this mix of features and value-added extras that make the platform feel complete.

Casino and Gaming Options

While the sportsbook remains the star attraction, William Hill also runs an extensive online casino. Slots, table games, and live dealer experiences are all available, with titles provided by leading developers. The live casino in particular is popular, offering blackjack, roulette, baccarat, and poker in an immersive environment.

For those who like variety, William Hill’s all-in-one approach means you can easily move between sports betting and gaming under the same account.

Banking and Payments

Payment options are broad and reliable. Debit cards remain the most common choice, but William Hill also supports PayPal, Skrill, Neteller, Apple Pay, and bank transfers. Deposits are usually instant, while withdrawals are processed promptly, often within one to three working days. Importantly, the bookmaker doesn’t impose hidden fees, which helps maintain transparency.

Customer Support

William Hill provides multiple support options. Live chat is available for quick resolutions, while email and telephone lines cater for more complex issues. The help centre is well-stocked with guides and FAQs, making it easy to find answers without needing direct contact.

The quality of support reflects the company’s long-standing commitment to customer satisfaction. In an industry where trust is paramount, this level of service is reassuring.

Responsible Gambling

Like all licensed bookmakers, William Hill takes responsible gambling seriously. Tools such as deposit limits, time-outs, and self-exclusion are readily available, helping punters stay in control. Links to support organisations like BeGambleAware and Gambling Therapy are provided, ensuring help is accessible for those who need it.

This responsible approach helps maintain William Hill’s reputation as a bookmaker that not only entertains but also takes its duties seriously.

Our Verdict

William Hill is a bookmaker that needs little introduction, but it’s worth reminding ourselves why they remain such a dominant player. Their combination of history, trust, market depth, competitive odds, and excellent digital platforms make them one of the strongest all-round choices for Irish punters.

The €40 welcome bonus is simple and effective, providing new customers with plenty of firepower to explore the sportsbook. The range of sports is vast, the in-play and streaming options are strong, and the supporting features – from bet builders to cash out – round off a complete package.

If you want a bookmaker that has stood the test of time while still embracing modern demands, William Hill is as good a place as any to settle. And if you’re still comparing, you can check out UK Free Bet Bonus Offers to see how their promotions stack up against the competition.

In short, William Hill remains one of the safest bets in the industry. Whether you’re into football, racing, or anything in between, they continue to deliver value, reliability, and a little bit of history in every wager.